Now Trending in NYC: Botox® for Men

Men’s Botox: 5 Reasons Why NYC Guys Love “Brotox”

While Botox has long been recognized as a safe and effective treatment for reducing the signs of aging, for decades it was mainly considered a women’s cosmetic treatment. But recently many male actors and A-listers have openly admitted using Botox to maintain their youthful looks – including fan favorite 55-year-old American Idol judge Simon Cowell.

Heartthrobs Ryan Gosling and David Beckham are also reportedly fans of Botox for its impressive wrinkle relaxing abilities. As a result of its popularity with male celebrities, men from every occupation and walk of life are now coming out of the shadows and openly stating their love for “Brotox”.

Though we would never “name names”, at Goldenberg Dermatology in NYC many of our biggest Botox enthusiasts are male models, prominent businessmen, and even politicians – all of whom rely on Botox to keep their competitive edge with clients, coworkers and constituents.

Men’s Botox Statistics

According to Healthline men get more than half a million Botox, Dysport & Xeomin procedures done every year, in the US alone. The American Society of Plastic Surgeons reports that male Botox patients account for about 6% of all Botox procedures in the United States annually. However, in NYC men now typically comprise between 10 and 15% of all Botox patients.

According to the American Society for Aesthetic Plastic Surgery, the number of cosmetic procedures performed on men increased by 273% in the less than one decade. And between 2000 and 2015 the number of men undergoing Botox treatments increased by a whopping 337%!

5 Reasons Why Men Get Botox

A recent article in the Huffington Post interviewed several prominent plastic surgeons in NYC and California to learn more about which men are turning to Botox. They reported that “Brotox” users are typically men between the age of 35 and 65 years old, and most often are white-collar professionals.

Many men reported that they prefer Botox as an anti-aging treatment because it reverses aging with a very natural look (and no scars or downtime) so their colleagues never even know they had “work done”.

In our NYC Dermatology practice, we see five big reasons that more and more New York men are turning to Botox:

# 1. Botox For Workplace Competitiveness

There’s no question that today’s competitive job market is youth oriented. Many men turn to Botox to take a decade (or more) off their face – so that they are perceived as being more technologically proficient and “in touch” with the coveted youth demographic.

In fact, recent studies have shown that men who are perceived as younger and more attractive are not only considered more “hire-able” but are also paid more for performing the same job!

#2. Botox for Zoom Meetings

Pre-pandemic, men in most professions didn’t have to give a second thought to how they looked in videos. But, thanks to Covid-19, meeting via Zoom is a fact of life that appears to be here to stay.

And not only does the “camera add ten pounds”, but those Zoom video close-ups magnify and accentuate every wrinkle, line and furrow on your face. Botox can smooth skin and relax creases – so men don’t have to be embarrassed by an aged and tired appearance during online meetings.

#3. Botox for Social Media

Before the advent of social media, men didn’t have to worry about their picture being circulated around the globe. But Facebook, Instagram, LinkedIn, and other social media sites have had a major influence on men’s new found desire to get Botox.

A few quick injections of Botox a year is all it takes for a man to ensure that he looks great in his profile pic, family snaps, and even in shots of corporate events and company softball games that are shared on social media.

#4. Botox for [Online] Dating

Perhaps nowhere is a man’s “audience” more critical than in online dating websites! Whether you are looking for love on, Plenty of Fish, Grindr, or another popular dating website, any man is just one of thousands of candidates.

But lines between and around the eyes can make a man look older, tired, worried, or even unpleasant or angry … resulting in no “swipe rights”.  However, a little Brotox can go along way to ensure that a guy looks relaxed, youthful and attractive in his dating profile pictures.

#5. Botox for Your Wife and Kids

One of the most heartwarming reasons we hear in favor of Botox from our NYC male patients is to look younger for their wife and kids.

If your wife is getting Botox and other cosmetic procedures – and you aren’t – you’re going to end up looking ten or more years older than she does! And, as men now often wait to have kids until their 30s or even 40s, a bit of “Brotox” can keep them from looking like they’re their kids Grandpa at the park or school events.

Best Men’s Botox | NYC

Dr. Gary Goldenberg is a board certified NYC dermatologist, and an experienced Botox specialist who understands the appearance goals of men. He will take the time to assess your facial and skin condition and develop a treatment plan that is right for you.

Men’s Botox appointments in our NYC office are our private and discrete – and can even be performed on your lunch hour. Whatever your reasons, schedule a Botox appointment at Goldenberg Dermatology today – and take years off your appearance for renewed confidence and a younger, sexier you.

Men’s Botox | NYC: 212-405-8202